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Sweden opens first tourist development center

Published fredag 11 februari 2011 kl 13.32
Tourist attraction -- sailing off the Baltic island of Gotland (Photo: Leif R Jansson/Scanpix)

Sweden has opened its first tourist development center – to give advice, information and assistance to the nation's tourist industry.

There are an estimated 160,000 people in this Nordic nation working full time in the tourist business – which has become one of the corner stones of the Swedish commercial scene.

While the global tourist industry has been sagging because of the financial criis, Sweden has seen a continued up-swing in tourists coming here - partly because of the weaker currency and falling prices.

Observers point out that not so many years ago, a relatively wealthy Sweden regarded the tourist industry as rather unimportant, with Swedes travelling abroad as tourists rather than making money out of the tourists coming here.

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