Kent changes pr tactics ahead of album release

Swedish rock band Kent is about to release their tenth album, but instead of the usual media circus the band has decided to only hold one press conference that anyone can attend, newspaper Dagens Media reports.

While bands usually provide interviews with individual journalists to promote a new album, Kent has decided to save time and only do one press conference. It will be held at Berns, in central Stockholm, on April 24.

 “To do individual interviews take is timeconsuming and this way we can invite everyone instead of excluding people,” said public relations consultant Sandra Nordin.

“The tabloids might get annoyed since they won’t get any alone time with the band. But the alternative is that they don’t do anything at all. As an artist you don’t have an obligation to do interviews.”