Study on Swedish consumer trends

Meat and alcohol intake doubles since joining EU

Swedes consume twice as much meat and alcohol today compared to 1995, according to a new report from the national board of agriculture.

The main reason why Swedes bought more was due to lower prices, particularly for meat, which followed the country's accession to the European Union, reports the grocery retail magazine Fri Köpenskap.

Following EU membership, the report reveals that Swedes also began to drink more wine and stronger beer.

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