The challenges facing the Swedish film industry
Sweden's film industry, like its music production, makes a pretty big splash despite the country's location at the far corner of Europe and its small population. With legends like Ingmar Bergman and Greta Garbo, there is a strong history here.
Lately, Sweden and Scandinavia are hot. But like many other countries, Sweden faces challenges when it comes to nurturing its film industry.
Jonathan Olsberg, who just issued a report on building a sustainable movie business that was partly sponsored by the Swedish Film Institute, spoke to us about the challenges.
"I'm a great fan of the Swedish film industry,” he says. "But my observation is that it hasn’t reached its full potential."