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Swedish films

The challenges facing the Swedish film industry

Published onsdag 9 maj 2012 kl 15.08
"The Swedish film industry hasn't reached its full potential"
5:48 min
Noomi Rapace, a major film star, as Lisbeth Salander. Photo: Scanpix

Sweden's film industry, like its music production, makes a pretty big splash despite the country's location at the far corner of Europe and its small population. With legends like Ingmar Bergman and Greta Garbo, there is a strong history here.

Lately, Sweden and Scandinavia are hot. But like many other countries, Sweden faces challenges when it comes to nurturing its film industry.

Jonathan Olsberg, who just issued a report on building a sustainable movie business that was partly sponsored by the Swedish Film Institute, spoke to us about the challenges.

"I'm a great fan of the Swedish film industry,” he says. "But my observation is that it hasn’t reached its full potential."

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