Kihlborg is in charge of the extremes. “My first job was to try to get people from Mt. Everest and the Antarctic to sign up,” he says.
The project aims to help people use photography to "create, share, and compare perspectives on daily life".
People who want to participate have to take the picture on May 15th, 2012. They then have a week to upload the pictures they take. The website is called ADAY.org.