shopping

Swedes predicted to spend even more at yuletide

Xmas shopping in Sweden
4:19 min

Almost as traditional as Christmas itself: the Swedish consulting firm HUI announces their prediction of the Christmas Number 1 present that Swedes will be buying their loved ones this festive season.

In the past 24 years, predictions have ranged from baking machines to mobile phones to video cameras, and this year's prediction is a pair of headphones. 

The managing direct of HUI, Lena Larsson says to Radio Sweden why headphones represent something new for Swedes. She also says that Swedes will probably spend even more this holiday season, meaning a rise of 17 years in a row.

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