Karin Westholm, a mother of twins, is pleased to the see the change, and says that things were much worse when she studied gender stereotypes for a theatre play about ten years ago.
"You could see lots of boys doing lots of active stuff. And the girls were looking at them, being passive," Karin Westholm says.
When shown a page in the catalogue of a girl using a slingshot, Karin Westholm says that means "progress" – but some are skeptical.
"The girl on this page is admiring the boy taking a photo. That is a tendency: to have a girl passively watch a boy, admiring his performance," the gender researcher Yvonne Eriksson says.