The newspaper Aftonbladet reports that the comments included "I'll take my revenge by murdering their children." Another wrote "permission to shoot?" and a third: "Does anyone have these people's personal details so I can harass them?"
Writing in the Nyheter 24 news website social media correspondent Jack Werner described the abuse as coming from people who were in some way offended that women, mothers, should get involved in Internet humor that certain nerds see as their private domain. And that other aspects of the hatred are a panicked reaction from a "macho culture" that only wants to see breasts on the Internet as connected to sex.
Anouk Jolin, one of the people who made the video, says to Radio Sweden that they took the video down from YouTube, not because of the abuse, but because they did not have the copyright for the song. By then it had already been seen 39,000. Someone has now put up a copy, which has been viewed over 65,000 times.
Anouk Jolin says that they want to make breastfeeding a normal part of everyday life, and saw the video as a way to raise the issue. She says that people are free to think that the video is bad, but threatening the children, or asking for their personal details is unacceptable, and they have reported the matter to the police.
But a police spokesman says to Aftonbladet that they would find it too hard to prove exactly who was at the keyboard writing the threats, and they will not pursue the case.