"They have two or three years since they were established", he said, "but they already have a full concept, showing on Fashion Week in Stockholm several times, participating at trade fairs internationally. Basically you can start out by designing a few t-shirts or doing the perfect pair of jeans, but they have the full range of clothing, from the top to the bottom."
This season's collection was inspired by the founder of an upmarket interior design company, with the clothes designed based on ideas of the items she brought back to Sweden during her travels abroad. Some of the dresses include landscape prints in blue and white, reminiscent of bone china. Designer Lisa Wikander from Mes Dames says she was surprised by the win.
"It was an extremely good competition, with a lot of talented designers," she told Radio Sweden, "At first I wasn't nervous at all, but then quite a bit, yes" she added.