Mes Dames, Photo: Peter Hakansson

"Mes Dames" named fashion Rookie Of The Year

"Mes Dames has the best potential of being a really big designer"
4:25 min

One of Stockholm's two big Fashion Weeks got underway in the Swedish capital yesterday. The first show, in a downtown café transformed into a catwalk just for the afternoon, was to announce who would be the rookie of the year, a designer or a label to keep your eyes on.

The Rookie Of The Year is an annual prize set up by the Swedish Fashion Council in 2005, and previous winners include labels such as Dagmar, Ida Pyk and Lobra. Twelve labels and designers were in the running this year, and they all have new collections showing on the catwalk Monday, but only five of them were in the shortlist for the prize.

This year's winner was the women's fashion label Mes Dames, the brainchild of designer Lisa Wikander. Jury member Johan Magnusson is a fashion writer and editor at Plaza magazine, he told Radio Sweden Mes Dames won because of its versatility.

"They have two or three years since they were established", he said, "but they already have a full concept, showing on Fashion Week in Stockholm several times, participating at trade fairs internationally. Basically you can start out by designing a few t-shirts or doing the perfect pair of jeans, but they have the full range of clothing, from the top to the bottom."

This season's collection was inspired by the founder of an upmarket interior design company, with the clothes designed based on ideas of the items she brought back to Sweden during her travels abroad. Some of the dresses include landscape prints in blue and white, reminiscent of bone china. Designer Lisa Wikander from Mes Dames says she was surprised by the win.

"It was an extremely good competition, with a lot of talented designers," she told Radio Sweden, "At first I wasn't nervous at all, but then quite a bit, yes" she added.

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