We spoke to Stefan Lindeberg, chair of the Swedish Olympic Committee, and started by asking why 2022 is the right time for Sweden to host the Winter Olympics.
"The project is very well timed with the expansion of the Stockholm region and the investments that are going to be made in the coming ten years. Stockholm will be able to deliver the infrastructure, the hotels ... and all the major venues will be in place," says Lindeberg.
Lindeberg goes on to say that the intention is that the tax payer will not pay for the Games. Indeed, he anticipates that holding the event will in fact generate income for the city.
And in response to concerns that holding the Games would risk creating a series of expensive "white elephant" venues, Lindeberg points out that the majority of venues are already built.
Sweden is epected to face rival bids from, amongst others, China and Norway. Competition that would apparently not worry Lindeberg.
"We will do all we can to make a bid that is spectacular and sustainable in economic and environmental terms," he says.