The Swedish Trade Federation carried out the online survey that examined the spending habits of some 1,200 participants aged 18 to 80 years.
"I believe that consumers have become more thoughtful about the holiday shopping season," said Magnus Kroon of the Swedish Trade Federation. "Quality is better than quantity. Even when it comes to Christmas food we have become more discerning in our choices."
According to the November survey, 30 percent of respondents believe their consumption will increase over the next month, while 14 percent believe it will decrease.