ICA to open markets along Norwegian border. Photo: Maria Turden/Swedish Radio

Supermarket chain to open several stores along Norwegian border

In a bid to take advantage of cross-border shoppers from Norway, the Swedish supermarket chain ICA, is announcing that it is planning to open several stores along the border by 2020.

The decision capitalizes on the regular exchange of goods and services as well as a sizeable labor force that has moved to Norway or commutes across the border for work.

The move is also an attempt by the supermarket to take advantage of the lower prices it can offer Sweden as compared to supermarkets in Norway, according to Jan Oldebring, a senior executive at the chain.

Cross- border trade with Norway has developed favourably over the past 20 years and today accounts for approximately six per cent of total grocery retail in Sweden, according to Sweden's retail association. 

ICA will open its first border trade store in the northern town of Riksgränsen in September 2014.

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