Principal sponsors of the Swedish Olympic Committee are Nordea, Vattenfall and ATG. Nordea, which contributes to the guaranteed amount SEK 7.5 million a year to the Swedish athletes, hopes the sponsors will issue a joint statement.
“Can we somehow work together with the Swedish Olympic Committee to affect the International Olympic Committee, by generating some debate on these issues,” says Tomas Björklund , sponsorship manager at Nordea.
A report from the business and human rights NGO, Swedwatch, said the Olympic Games in Sochi have had a negative impact on human rights, mainly the rights of migrant workers in connection to the building of arenas and overall infrastructure.
The Stockholm-based NGO has also criticized Russian authorities for imposing restrictions on the freedom of expression on Sochi-based organizations and media outlets.
Björklund, at Nordea, said that the sponsors should meet together with the Swedish Olympic Committee to discuss the proper way to handle the issue.