Photo: Radio Sweden

Healthy Christmas shopping trade in 2013

There is good news for retailers in Sweden with sales figures for the traditional Christmas shopping period of December bouncing pack from the poor return of 2012, according to Statistics Sweden (SCB) and HUI Research.  

Sales increased in December 2013 by 2.1 percent compared to the same month in 2012, when sales failed to reach record figures for the first time in 17 years. 

"The year of 2012 was a time of job losses which hit mainly just before the most important part of the holiday shopping season began. This year instead, we had some positive signals which made a difference," said Carin Blom.

Consumer durables were mostly up last month, while grocery sales were down, which Carin Blom believes can be attributed to the fact that more people chose to travel during the extended Christmas break. She believes that the positive trend is set to continue during 2014. "We are forecasting an increase of 3 percent for the full year, and then we're getting up to the level we had before the financial crisis," Carin Blom told TT.


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