The apartment though has not broken the record for internet clicks, that goes to footballer Zlatan Ibrahimovic. When he sold his house in Limhamn last April, over 38,000 people sneeked a peek at the advert in just one day. Most of the 22,000 who took a peek at Löwengrip's flat will have no intention of buying the property or even going to the viewing.
Isabella Löwengrip started her own blog called "Blondinbellas blogg", in 2005 when she was aged 14. Blondinbella was her fictitious alter ego with a glamorous lifestyle, and wrote on topics such as fashion and partying, and became very popular.