Zlatan Ibrahimovic in the Volvo ad.

Zlatan car ad gives "diffrent picture of Sweden"

"It is all about Sweden"
4:40 min

In just a few days, several million people have seen the latest video ad from Volvo cars. Featuring in it, the Swedish star footballer Zlatan Ibrahimovic, reciting the Swedish national anthem, running across a snowy landscape in northern Sweden, snuggling with his family and taking a dip in an ice covered lake. According to the daily Dagens Industri, Zlatan got around 12 million SEK for the job.

We talk to an advertising expert about what the ad says about the image of Sweden of today. To listen to the interview, click on the link above.

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