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Zlatan car ad gives "diffrent picture of Sweden"

Published tisdag 28 januari 2014 kl 16.15
"It is all about Sweden"
(4:40 min)
Zlatan Ibrahimovic in the Volvo ad.

In just a few days, several million people have seen the latest video ad from Volvo cars. Featuring in it, the Swedish star footballer Zlatan Ibrahimovic, reciting the Swedish national anthem, running across a snowy landscape in northern Sweden, snuggling with his family and taking a dip in an ice covered lake. According to the daily Dagens Industri, Zlatan got around 12 million SEK for the job.

We talk to an advertising expert about what the ad says about the image of Sweden of today. To listen to the interview, click on the link above.

Our journalism is based on credibility and impartiality. Swedish Radio is independent and not affiliated to any political, religious, financial, public or private interests.
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