The Viking Summer exhibition at the Historical Museum. Photo: George Wood/SR International

Museums to consider how to attract visitors

4:17 min

Many tourists visit Sweden's museum while visiting the country, and now the Swedish government has appointed a commission to investigate what goals these institutions should have.

The main focus is attracting more children and men, since highly educated women have long been the dominant group among museum visitors.

Radio Sweden spoke with Sophie Nyman of the Swedish History Museum in Stockholm and asked her what visitors to her museum looked like.

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