Customers at a store during Christmas 2013. Photo: Vilhelm Stokstad / TT.

Retailers expect brisk Christmas sales this year

The Christmas shopping season will likely set a new record again this year even though about one in four Swedes say they are trying to cut down on how much they spend for the holiday.

News agency TT reports that the Swedish Trade Federation surveyed shoppers and found that about a quarter of them plan to buy fewer gifts, less food and Christmas decorations. Just about every tenth Swede asked said they planned on expanding their Christmas celebrations.

According to another survey, the average shopper spends about SEK 2,881 on Christmas presents, totalling SEK 18.5 billion during the season.

"With the benefit of hindsight, we know that Christmas sales in 2013, like most years, and probably even this year, hit a record. The fact that households are aiming to reduce spending does not mean they actually will," the federation's Lisa Burden told TT.

Only three percent of respondents answered that they would not buy any Christmas presents at all.

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