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A still from the video.
A still from the video.

Hospital turns to YouTube to attract nurses

"We hope people will get more information about those of us working here"
1:54 min

Sweden is currently suffering from a shortage of nursing staff, so each ward in each hospital is literally fighting over the nurses graduating from medical school each year, and some have taken to unusual methods to attract new colleagues, including posting videos on YouTube.

Ward Six at Ljungby Hospital did just that by posting a six minute video, including a song, online. In the song they sing about what a great place the ward is to work in and how they would love to have some new colleagues.

The song is just a part of the video, which features interviews with different staff members about the hospital and working conditions there, all part of a larger campaign which includes more traditional vacancy adverts.

The video has already proven a success, and the woman in charge of the ward, Maria Grans says she hopes it will attract new staff.

"At the moment we're looking for new nurses", she told Swedish Radio's P4 Kronoberg channel, "and we hope people will get more information about those of us working here and what our work looks like".

She adds that she is not worried that there could be accusations that the video is not serious enough.

"I think it's important that the video is both reliable and informative," she adds. "There are other wards that have done similar videos, but they have mostly consisted of dancing and entertainment. I think they have been fun, but not that informative", she says, adding that you do have to have a little bit fun despite that.

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