The four issue agenda, focusing on environment, schools, jobs and gender equality was too much for one party to pull off in an election, Green party secretary Anders Wallner told the party members gathered in Karlstad this weekend.
For example, the party congress decided as late as May to add on feminism as a prioritised issue in the election. At the time, the feminist issues were hot stuff in the election campaigns, not the least due to the new party Feminist Initiative. But the Greens was not rewarded for focusing on this.
"It felt natural for the party, but to the world outside it could be seen as populistic," Wallner said.
The party lost 140,000 voters between the EU elections in May and the national elections in September. Many people decided to vote for Feminist Initiative instead. The party also lost voters who are open to vote for parties on either side of the political divide, and to whom the green issues are the most important. But somehow, the Green party lost the focus on environmental issues between May and September.
Another conclusion by the post-election analysis group is that the party should have debated immigration issues as such, and not talked so much about the fight with anti-immigration Sweden Democrats of which party would become the third biggest.
"It was probably wrong of us to start talking tactics and numbers and power issues in that way. We should have continued as before and through our policies showed that we are the clearest opposite pole to the Sweden Democrats," Wallner told Swedish Radio News.
There has also been criticism that the party is lacking in policies that work for the countryside, thus it is struggling to counter the image that it is a city-based party. In addition, Anders Wallner notes that success in the social media does not always mean that a message has gone down well with the electorate in general.