"For me, it's the most glamorous happening in Sweden, all year. We don't have an Oscar Academy Award, so this is like the only time during the year that we can see this international high glamour. By Swedish standards, the Nobels is the most glamorous event of the year," said Niklas Wellbäck, who is a former tailor, now studying for a degree in fashion.
And this year, he says "we have full score". This means, there in an unusual amount of Royals attending the Award ceremony, and the banquet. Last year, Princess Madeleine was pregnant in New York, and Crown Princess Victoria attended Nelson Mandela's funeral in South Africa instead.
This year, both of them will attend the Nobel ceremonies, as will their mother, Queen Silvia. In addition, there's Prince Carl Philip and his fiancé, Sofia Hellqvist, who announced their engagement this summer. So plenty of Nobel gowns to look forward to, said Wellbäck.
So what characterises a good Nobel dress?
"It should make a statement, it should look good, and it should fit well. As a tailor I'm very aware of the fit of the dress. But the most important thing is that the woman who has the dress on must feel comfortable. It's not good if the dress is wearing you, you have to wear the dress," said Wellbäck.
One general piece of advice is to avoid too much cleavage, as Princess Madeleine realised in 2002, when she wore a red dress that at times revealed more than perhaps was intended.
"What you have to think about, is that when they are sitting down at the table, the photographers stand above them so you can see down (the décolletage) quite easily," said Wellbäck.