Stora torget, Borås
Downtown Borås. Photo: Joel Wendle/SR

Swedish city wants to track shoppers' movements

The Swedish city of Borås, east of Gothenburg, wants to put up sensors that will collect data from cell phones in order to track customers as they walk through the downtown shopping streets, Swedish Radio News reports.

The city says that the information can come in handy for real estate and shop owners as well as for the city itself.

The sensors will only pick up on movement and the data will be made completely anonymous according to Staffan Liljestrand, the CEO of the company that makes them.

The Swedish Data Inspection Board says to Swedish Radio News that they will evaluate the system to make sure the data recorded is being safely stored and used in accordance with Swedish data protection law.

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