Kinberg Batra’s slip on Swedish television has led to some ridicule, with the hashtag #fjällgate being coined by an editorial writer at the local newspaper Dalarnas Tidningar.
While interviewed by Swedish television, Kinberg Batra said: “What’s so great about this kind of event, when hundreds of millions are watching from afar, is that it puts Sweden and the Fells [Fjällen] on the map. Imagine if some of those watching will want to come here next winter to ski.”
The World Ski Championships are being held in Falun in the western region of Dalarna, which is around 200 kilometres away from the Fells.
On social media, Swedes poked fun at Kinberg Batra, with Gabriel Ehrling, the editorial writer, writing: “In Dalarna, the fells are so high that we see them from ALL geographic locations of the region. You just have to squint. A lot. #fjällgate”
I Dalarna är fjällen så höga att vi ser dem från SAMTLIGA geografiska platser i landskapet. Man måste bara kisa. Jättemycket. #fjällgate— Gabriel Ehrling (@gabrielehrling) February 19, 2015
People have also drawn attention to a previous blunder by Anna Kinberg Batra, when she was running for parliament in 1998. Back then, she said in a television interview that “Stockholmers are smarter than rural folk”.
“So, who was it that said that thing about Stockholmers being smarter….” Hans-Olof Sundin at Swedish Radio’s P4 Dalarna station tweeted.