The bakery sent a text message to the newspaper Sydsvenskan confirming the product: “Yes, we sell tjejsemlor! Because they are smaller than the usual ones they can be eaten with a good conscience. Some feminists might not like it, but the overall response has been positive.”
The good conscience reference was presumably because they would be somewhat less fattening than the ordinary buns, which are filled with cream and almond paste.
There have been protests both locally and on social media, such as one comment to Sydsvenskan: “”I think this is a good example of how someone unintentionally oppresses girls or young women. You tell us what we should eat.”
The bakery has now changed the name of the product to “minisemlor”.