Fredrik Eklund Foto: Åsa Stöckel/Sveriges Radio
Fredrik Eklund. Photo: Åsa Stöckel/Sveriges Radio

Fredrik Eklund "We're all selling ourselves"

10 min

Radio Sweden's special guest this week, went from selling advent calendars door to door as a little boy growing up in the Stockholm suburb of Akalla, to becoming a real estate mogul in New York, selling property to celebrities like Jennifer Lopez and Sarah Jessica Parker. 

Fredrik Eklund is also a celebrity, himself, starring in the reality TV show, Million Dollar Listing New York, and author of a new book, The Sell: The Secrets of Selling Anything to Anyone, a hybrid of autobiography and self-help.

In the book Eklund tries to teach readers how to sell themselves, a skill he believes is essential to being able to successfully sell specific products, services and ideas.

"Let's say you go on a date, you're selling, right?" Eklund tells Radio Sweden. "You go on a job interview, you're selling. Every day of our lives, we're selling, regardless of what industry we're in."

Asked whether this is not, in fact, a cynical way to view the world, Eklund responds, "It's just a fact in today's society," however, he admits that there are things in life that are sacred and should never be sold. 

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