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Apple plans new flagship store in Kungsträdgården

Published torsdag 3 mars 2016 kl 16.57
"This is a highly loved, public place and people are bound to have opinions about it"
5:58 min
Model of proposed Apple store in Kungsträdgården (top left). Photo: Ryan Tebo / Sveriges Radio.
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Model of proposed Apple store in Kungsträdgården (top left). Photo: Ryan Tebo / Sveriges Radio. Credit: Photo: Ryan Tebo / Sveriges Radio.
Apple store planned for Kungsträdgården. Photo: Ryan Tebo.
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Apple store planned for Kungsträdgården. Photo: Ryan Tebo. Credit: Photo: Ryan Tebo.

A new Stockholm flagship store for Apple is in the works for Kungsträdgården. Radio Sweden spoke with Roger Mogert (Social Democrat), Vice Mayor of City Planning and Culture in Stockholm, about what this means to the city's most iconic public park.

Big changes to Kungsträdgården have often been controversial for Stockholmers, the most famous being 1971's "Elm Conflict" where citizens protested the cutting down of the 13 Scots elm trees in the park. This protest led to the Stockholm city council including more public input in the city's decision-making process.

This week, the proposed plans for the new flagship store were on display in Kulturhuset, a public center for culture, in Sergels torg in order to get public feedback, which is something that Mogert said is important because of how significant the park is to the city.

"It's an iconic park and it's a delicate issue to make this work out. And I would say that the building that is there today is not working perfectly well with the park as it is. So there is of course both a risk with this and a possibility to make it better," Mogert said.

Stockholm took possession of the park's land a few months ago, which will help them have more control over which events are held there, but the city does not own the current building, a restaurant, in that location. However, Mogert said that it was important for the city to make the company and architects understand that even though the site is currently a commercial building, Kungsträdgården is widely looked upon as a public space.

"It's one of the few very central parks where you can sit down and enjoy a warm summer day. I think a lot of people have a strong personal relationship to it," Mogert said.

Our journalism is based on credibility and impartiality. Swedish Radio is independent and not affiliated to any political, religious, financial, public or private interests.
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