"We need to hug more, we need to talk to each other, we need to show compassion and show love," Jesper Isaksson told Radio Sweden.
"I believe that happy people make good decisions," he added.
"Politicians are good at promising things; I believe my message of free hugs is straight on - I do it, not talking, it's action."
Isaksson began his hugging sessions following the Stockholm terror attack in April, since when he says he has hugged about 1,500 people.
"I feel good about it and I know the people I come across also feel very good about it," he says, grinning.