The outside of a building, with sign saying Uppsala Tourist Center.
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The tourist information centre in Uppsala will close at the end of the year. Credit: Ulla Engberg/Sveriges Radio
Sign in shop door: Tourist Center
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To be able to use the official tourist information symbol, you need to be certified by Visita. Credit: Ulla Engberg/Sveriges Radio
Blond woman looking into the camera.
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Tiina Mykkänen, CEO Destination Uppsala. Credit: Ulla Engberg/Sveriges Radio

One in six tourist information offices have closed

3:34 min

Since 2015, the number of authorised tourist information offices has seen a sharp drop, according to the regulator Visita.

In these three years, one in six tourist information offices has closed.

In Uppsala, visitor numbers at the tourist information office have dropped by two thirds since 2010-2011. Now it will be closed by the end of the year.

According to Tiina Mykkäänen, the CEO of Destination Uppsala, people these days find out a lot of information before they even arrive in a new place.

As a result, Uppsala will follow the example of towns like Malmö, Helsingborg, Örnsköldsvik, Motala and Värnamo, which already have closed their visitor's centre, and instead increase the tourist information on internet and in social media. During peak season they may be out and about to offer information in person to the tourists, but for the rest of the year, tourists will be able to instead reach them online, via email and over the phone.

This is a way of using the available resources in a more efficient way, says Tiina Mykkänen.

"It is absolutely not about saving money, we want to spent the 2 million kronor in the budget, and which we have had in the budget for many years, so that we can reach more people," she says.



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