It's a product that has had an enormous development with nearly 70,000 e-bikes sold last year. It's a product that reflects a lot of things that are going on in society right now."
The Swedish Retail Institute (HUI) has been coming out with a Christmas Present of the Year since 1988, and over the years, they have included a CD player (1991), a mobile phone (1994), an internet package (1996), and a tablet computer (2010).
One criterion for the selection is that it must represent the era in which we live.
Listen to Johan Larsson explain why an electric bike is a perfect Christmas present this year and why three decades of selections tell us something about Swedish society over time.