The electrical bycyle has really taken off in Sweden with almost 70,000 sold last year.
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The electrical bycyle has really taken off in Sweden with almost 70,000 sold last year. Credit: Dave Russell/Radio Sweden
Sophie Nilsonne, HUI Research analysist presents the 2017 Christmas Present of the Year - an electric bycyle.
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Sophie Nilsonne, HUI Research analysist presents the 2017 Christmas Present of the Year - an electric bycyle. Credit: Dave Russell/Radio Sweden

The electric bike named Christmas Present of the Year

5:02 min

Swedes needing Christmas gift ideas have been given a big tip from the retail branch. The Swedish Retail Institute's 'Christmas Present of the Year' is an electric bycycle.

It's a product that has had an enormous development with nearly 70,000 e-bikes sold last year. It's a product that reflects a lot of things that are going on in society right now." 

The Swedish Retail Institute (HUI) has been coming out with a Christmas Present of the Year since 1988, and over the years, they have included a CD player (1991), a mobile phone (1994), an internet package (1996), and a tablet computer (2010).

One criterion for the selection is that it must represent the era in which we live.

Listen to Johan Larsson explain why an electric bike is a perfect Christmas present this year and why three decades of selections tell us something about Swedish society over time.

Our journalism is based on credibility and impartiality. Swedish Radio is independent and not affiliated to any political, religious, financial, public or private interests.
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