In 2017, 1 out of 10 retail purchases were made online and Swedes spent a record SEK 80 billion on websites or mobile phone apps. And much of the growth in the retail industry last year came from online sales.
Johan Davidson, the chief economist for the federation, says convenience and lower prices are two key reasons why online sales have risen so much.
But, he says, the digital shift will mean many companies and stores will have to change the way they currently do business if they want to stay profitable.
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