Packages on shelves in a stockroom at a grocery store.
Packages waiting to be picked up by customers at a grocery store. Credit: Vilhelm Stokstad/TT

Gloomy forecast for traditional retailers as online sales soar

2:26 min

The pace of online sales has quickened over the last year, which means trouble for some brick and mortar retail shops, according to a new report from the Swedish Trade Federation.

In 2017, 1 out of 10 retail purchases were made online and Swedes spent a record SEK 80 billion on websites or mobile phone apps. And much of the growth in the retail industry last year came from online sales.

Johan Davidson, the chief economist for the federation, says convenience and lower prices are two key reasons why online sales have risen so much.

But, he says, the digital shift will mean many companies and stores will have to change the way they currently do business if they want to stay profitable. 

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