The Novus poll found that 45 percent of the 1,000 Swedes surveyed answered that they are "rather or very negative" to political advertising, compared to 30 percent at the last election.
The Social Democrats, who on Thursday presented their election campaign with poster slogans and a TV advert featuring prime minister Stefan Löfven buying a hot dog, have the biggest campaign budget of all the parliamentary parties, according to SVT News. Their SEK 100 million is double the amount set aside by the largest party in opposition, the conservative Moderates.
For a look at election advertising campaigns and how the parties try to reach voters, Radio Sweden speaks to Professor Orla Vigsö at the department of media studies at Gothenburg University.
To listen to the interview, click on the link above.