The Social Democrats have their biggest campaign budget of all the parties.
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The Social Democrats have the biggest campaign budget of all the parties. Credit: Stina Stjernkvis/TT
The conservative Moderates and party leader Ulf Kristersson launch their campaign to woo voters.
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The conservative Moderates and party leader Ulf Kristersson launch their campaign to woo voters. Credit: Erik Simander/TT

Do party political election posters woo Swedish voters?

3:14 min

With just a month to go until the general election, Sweden's political parties will be spending SEK 340 million on advertising and other campaign activities. But according to a new poll on Thursday, many Swedes are turned off by party political adverts.

The Novus poll found that 45 percent of the 1,000 Swedes surveyed answered that they are "rather or very negative" to political advertising, compared to 30 percent at the last election.

The Social Democrats, who on Thursday presented their election campaign with poster slogans and a TV advert featuring prime minister Stefan Löfven buying a hot dog, have the biggest campaign budget of all the parliamentary parties, according to SVT News. Their SEK 100 million is double the amount set aside by the largest party in opposition, the conservative Moderates.

For a look at election advertising campaigns and how the parties try to reach voters, Radio Sweden speaks to Professor Orla Vigsö at the department of media studies at Gothenburg University.

To listen to the interview, click on the link above.  

Our journalism is based on credibility and impartiality. Swedish Radio is independent and not affiliated to any political, religious, financial, public or private interests.
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