Why do people pay so much for the season's first lobster?

1:05 min

The first catch of the lobster season fetched SEK 52,000 per kilo at auction in Gothenburg, early Tuesday.

As the clock struck seven, Rickard Magnusson successfully bid SEK 52,000 for a kilo of the "black gold".

He told media that he felt an "adrenaline rush" with so much money involved, but he had a buyer already lined up.