Prime Minister Göran Persson tried Internet chat in 1998

Internet More Important Than Politicians Suspect

A new poll indicates that the Internet may play a decisive role in next year’s Swedish elections.

According to the survey nearly half of undecided voters primarily get their political information online. Only 32 percent rely on television, and 28 percent daily newspapers. Among the important youth swing vote, 77 percent look to the Internet first.

The consultant firm which commissioned the poll says it doesn’t seem that Sweden’s political parties understand the importance of their websites.

Last week the party secretary of the opposition Conservative Moderates, Sweden’s second largest party, called the Internet a “fringe phenomenon” as far as the election is concerned.

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