The Alliance was organised in August 2004 during several days of talks on the northern farm owned by Center Party leader Maud Olofsson. The leaders of the four parties agreed to adopt a common platform for the next general election.
They revealed a document called ”Alliance for Sweden”, outling the creation of six working groups to deal with issues ranging from foreign police to welfare and labor market policies under a new non-socialist government.
Shortly afterwards, for the first time in 7 years an opinion poll showed the opposition ahead of the and their parliamentary allies, the and . That lead continued to grow.
A year after their first meeting, the leaders of the four parties met again to bridge emerging differences at the home of Christian Democrat leader Göran Hägglund, in a small town in southern Sweden. They agreed on cuts in income and payroll taxes, and completely eliminating wealth taxes. Part of the cuts would be paid for by increasing the fees employees pay for unemployment insurance, and reducing unemployment compensation.
Social Democrat Prime Minister Göran Persson, attacked the Alliance’s promise to slash taxes as ”un-Swedish” and a threat to the welfare state.
A poll afterwards indicated that the Alliance’s lead over the Social Democrats was shrinking.
In February 2006 the Alliance held what was called a convention, a first in Swedish politics, to give ordinary party workers in the four parties a chance to get to know each other better.
In early March 2006 the four parties announced that if they win the September elections they will sell state stakes in several state-owned companies, including the Nordic region’s largest telecommunications and banking groups, TeliaSonera and Nordea. The Alliance would, however, retain ownership in the power company Vattenfall.