Radio Sweden has been intensively covering media since 1948, with the launch of the program "Sweden Calling DXers". SCDX covered the then-brand new hobby of shortwave radio listening, and was massively interactive, depending almost exclusively on contributions from listeners.
The program was succeeded by the broader media magazine "MediaScan" which extended coverage to satellites and the Internet. "MediaScan" was the first radio program in English in Europe to have audio posted online. Ironically it was the Internet itself that led to Radio Sweden leaving shortwave in October 2010.
But Sweden remains a hub for media news, from radio, TV and film to social media and online services.