Teracom to Test Cellphone TV

Teracom, the public company which operates Sweden’s radio and television transmitters, is setting up a special network to provide television to mobile phones.

This fall some 400 consumers in Stockholm will be able to watch news, sports and films in their 3G cellphones. The system differs from video from 3G operators in that the programming will be traditional broadcasting.  Both free and pay channels will be offered.

Tests in Europe have shown that consumers are reluctant to pay fore than 10 euros a month for such services. Teracom says its free channels will always be available without cost.

Participating in the tests are public broadcasters Swedish Radio and Swedish Television, terrestrial digital network provider Boxer, and the public betting company ATG.

Transmissions will be limited to the Telenor (formerly Vodafone) network in Sweden, and the Nokia N92 cellphone will be used for the tests.

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