One week in December every year we broadcast a live 24/7 radio and TV show called Musikhjälpen to highlight a hidden catastrophe and fundraise for the cause.
Musikhjälpen started in 2008 and is produced by Swedish Public Radio (Sveriges Radio) and Swedish Public Television (SVT), together with the foundation Radiohjälpen. The broadcast is inspired by the Dutch benefit event, Serious Request.
The broadcast is made from a glass cage/studio placed in a public space in a Swedish city, from which three famous personalities host the show. The hosts are not allowed to leave the cage during the entire week, but get visits by several artists, celebrities and other guests. This year Musikhjälpen broadcasts from Gamla Torget in Norrköping between 14th and 20th of December.
The audience can request songs, donate money and do peer-to-peer fundraising to contribute to the cause. Musikhjälpen engages hundreds of thousands of people every year.
The hashtag is #mh20 and you can contact us on most social media platforms. You can also email us directly at firstname.lastname@example.org.
Donations from outside of Sweden
It is possible to donate from outside of Sweden via this link. Donations can be made by VISA and MasterCard. Choose the amount you wish to donate (in SEK) and press the pink button. Fill in your card number, month and year, and CVC/CVV number, then press the green button.
You can also do a bank transfer using the following information:
Swift code/BIC: NDEASESS
IBAN-nummer: SE60 9500 0099 6034 0901 9506
Thank you for your support!